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Visitor's Profile

Year 2008 Trade Fair Visitor Details

PARTICIPANT FIRM - REPRESENTATION OFFICE DETAILS
In total, 215 firms and firm representations participated in the UNICERA 20th Ceramics and Bathroom Trade Fair. These countries were;

U.S.A.
Germany
Australia
Belgium
Bulgaria
China
Denmark
South Korea
India
Holland
Italy
England
Spain
Switzerland
Egypt
Singapore
Slovenia
Turkey

TRADE FAIR VISITOR DETAILS

OVERALL BREAKDOWN OF VISITORS
46,565 visitors from 68 countries have toured the UNICERA 20th International Ceramics and Bathroom Trade Fair which was held in halls 2 - 3 - 4 - 5 - 6 and 7 simultaneously with Ceramitech and Door Technologies Trade Fair at Tüyap Trade Fair and Convention Center - Beylikdüzü.

The breakdown as domestic and international of trade fair visitors is given below.

  Number of Visitors %
Turkey 44.887 96,4
International 1.678 3,6
TOTAL 46.565 100,0

INTERNATIONAL VISITOR DETAILS
1. The UNICERA Trade Fairs held in the last 4 years were viewed by visitors from 79 countries in total. It is observed that this year visitors came to the trade fair for the first time from Senegal, Slovenia, Mongolia, Uzbekistan, Croatia, Malaysia, Czech Republic, Poland and Republic of Congo. The rise in the diversity of international visitors and countries is given below.

These countries and the breakdown of visitors are as follows:



2. Upon evaluation of the information forms collected from visitors, upon entry to UNICERA 20th International Ceramics and Bathroom Trade Fair, it was found that there were visitors from 67 countries in total. The table below gives the countries the visitors come from and the breakdown of number of visitors.



3. Professional visitors invited from abroad from Iran, Bulgaria, Mongolia, Sudan, Uzbekistan, Moldavia, Turkmenistan, Senegal, Kazakhstan, Bosnia Herzegovina, Azerbaijan, Tajikistan and Kosovo to visit the trade fair were hosted by Tüyap.

DOMESTIC VISITOR DETAILS
1. Domestically, visitors from 77 provinces in total toured the UNICERA Fairs organized in the last 4 years. There was an increase compared to previous years in the diversity of provinces domestic visitors came from in this year's trade fair and it was observed that visitors came from Ardahan, Burdur and Muş for the first time.



2. There has been an increase compared to recent years in the diversity of provinces arriving from within the country and the number of visitors coming to the trade fair from outside Istanbul. This year, 44.9 % of visitors were from Istanbul, with 55.1 from 69 other provinces. The breakdown of these provinces and visitors is given below.



3. Students invited from Afyon Kocatepe Engineering Department, Anadolu University Fine Arts Department, Anadolu University Materials Engineering Department, Çanakkale 18 Mart University Fine Arts Department, Çan Vocational College, Dumlupınar University Ceramics Engineering, Marmara University Faculty of Fine Arts, Mimar Sinan University Ceramics Department for visiting the trade fair were offered accommodation as guests.

GENERAL VISITOR PROFILE
1. The breakdown by subject of visitors to UNICERA 20th International Ceramics and Bathroom Trade Fair is as follows;
BREAKDOWN OF VISITORS BY SUBJECT OF TRADE FAIR %
Visitors interested in the product services exhibited at the trade fair due to their trade/employment 84,0
End consumers 16,5

2. Breakdown by line of business of firms of visitors visiting the UNICERA 20th International Ceramics and Bathroom Trade Fair due to their trade / employment is as follows;
BREAKDOWN OF LINES OF BUSINESS OF FIRMS %
Trading of Ceramics and Building Materials 32,4
Construction - Design - Contracting 30,3
Trading of Construction Materials 15,8
Bathroom Furniture and Accessories 9,2
Decoration - Architecture - Interior Design 4,2
Glass Industry 3,3
Kitchen Furniture and Accessories 1,4
Chemicals 1,3
Tourism 0,8
Sanitary Ware - Ceramic Tradesman 0,3
Marble Industry 0,2
Other 0,8

3. 57 % of trade fair visitors arej in charge of general management.

4. 47.3 % of trade fair visitors are the sole authority in decision making at their firms.

5. The percentages of satisfaction of expectations relating to the trade fair, of trade fair visitors are given below.

  %
Much better than I expected 45,4
Better than I expected 19,7
As I expected 28,1
Other 6,8

6. 97.7 % of trade fair visitors have rated the trade fair as positive. The top 4 most important aspects found to be positive are given below.

  %
Getting to know new products 83,5
To see all products together 77,4
Good trade fair organization 73,2
Getting to know firms 69,4

7.F98 % of trade fair visitors have stated that they planned to visit the UNICERA 21st International Ceramics and Bathroom Trade Fair to be held April 1 - 5, 2009 at Tüyap Trade Fair and Convention Center - Beylikdüzü.

BREAKDOWN OF VISITORS BY GENDER
GENDER %
Female 30,5
Male 69,5
TOTAL 100

BREAKDOWN OF VISITORS BY AGE
YAŞ GRUPLARI %
- 20 2,3
21 – 30 8,1
31 – 40 34,6
41 – 50 32,0
51 – 60 21,3
61 – 70 1,7
TOTAL 100

BREAKDOWN OF VISITORS BY LEVEL OF EDUCATION
LEVEL OF EDUCATION %
Primary 4,8
Middle 31,2
University 51,4
Graduate 5,5
TOTAL 100


Visitor Profile 2007
Visitor Profile 2006