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Visitor's Profile

Year 2006 Trade Fair Visitor Details
194 firms and firm representations in total participated in UNICERA 18th International Ceramics and Bathroom Trade Fair from UAE, China, Denmark, Holland, Hong Kong, Spain, Italy, Portugal and Turkey.

Overall Visitor Breakdown
37.320 visitors from 51 countries visited UNICERA 18th International Ceramics and Bathroom Trade Fair held in halls no. 2 - 3 - 4 - 5 and 6 at Tüyap Trade Fair and Convention Center - Beylikdüzü.


International Visitor Details
It was determined as a result of evaluation of questionnaries received from visitors during entry to UNICERA 18th International Ceramics and Bathroom Trade Fair that visitors from 50 countries in total came to the show from abroad. Breakdowns of these countries and visitors are given below.

Order
No
Country %
1 Bulgaria 19,4
2 Israel 13,3
3 Italy 8,1
4 Greece 6,2
5 Rumania 4,2
6 Iran 3,6
7 Syria 3,6
8 S. Arabia 3,3
9 Germany 2,6
10 Spain 2,6
11 Macedonia 2,6
12 Iraq 2,3
13 Russia 2,3
14 Ukraine 2,3
15 England 2,0
16 Bosnia 1,6
17 Holland 1,6
Order
No
Country %
18 Morocco 1,3
19 Georgia 1,3
20 Austria 1,0
21 Moldova 1,0
22 Jordan 1,0
23 U.S.A. 0,7
24 Australia 0,7
25 Azerbaijan 0,7
26 Bahrain 0,7
27 U.A.E. 0,7
28 Qatar 0,7
29 Korea 0,7
30 Lithuania 0,7
31 Lebanon 0,7
32 Slovakia 0,7
33 Sudan 0,7
34 Albania 0,3
Order
No
Country %
35 Belgium 0,3
36 Estonia 0,3
37 Palestine 0,3
38 Finland 0,3
39 France 0,3
40 Switzerland 0,3
41 Kazakhstan 0,3
42 TRNC 0,3
43 Kosovo 0,3
44 Egypt 0,3
45 Libya 0,3
46 Nauru Island 0,3
47 Tajikistan 0,3
48 Turkmenistan 0,3
49 Oman 0,3
50 Yugoslavia 0,3
  TOTAL 100

To allow professional visitors to visit UNICERA 18th International Ceramics and Bathroom Trade Fair, those directly involved in the subject from Bulgaria and Georgia were hosted with their accommodation expenses borne by Tüyap (including travel expenses of some of them).

Domestic Visitor Details
55.9 % of domestic visitors of UNICERA 18th International Ceramics and Bathroom Trade Fair came from Istanbul and 44.1 % from 64 provinces outside Istanbul. The breakdown of these provinces and visitors is given below:

Order
No
Provinces %
1 İstanbul 55,9
2 Bilecik 6,5
3 İzmir 2,8
4 Ankara 2,7
5 Çanakkale 2,7
6 Eskişehir 2,2
7 Kocaeli 1,9
8 Kütahya 1,7
9 Antalya 1,7
10 Bursa 1,6
11 Tekirdağ 1,5
12 Manisa 1,1
13 Muğla 1,1
14 Zonguldak 0,9
15 Samsun 0,9
16 Konya 0,8
17 İçel 0,8
18 Balıkesir 0,8
19 Sakarya 0,8
20 Çorum 0,7
21 Adana 0,7
22 Uşak 0,6
23 Kırklareli 0,5
24 Karaman 0,5
25 Kayseri 0,5
26 Edirne 0,5
27 Gaziantep 0,5
28 Kahramanmaraş 0,5
29 Trabzon 0,4
30 Denizli 0,4
31 Bartın 0,4
32 Hatay 0,4
33 Erzurum 0,4
Order
No
Provinces %
34 Düzce 0,3
35 Diyarbakır 0,3
36 Bolu 0,3
37 Giresun 0,3
38 Malatya 0,2
39 Kastamonu 0,2
40 Isparta 0,2
41 Elazığ 0,2
42 Afyon 0,2
43 Şanlıurfa 0,1
44 Sivas 0,1
45 Aydın 0,1
46 Amasya 0,1
47 Karabük 0,1
48 Batman 0,1
49 Tokat 0,1
50 Kırıkkale 0,1
51 Bingöl 0,1
52 Ordu 0,1
53 Mardin 0,1
54 Çankırı 0,1
55 Niğde 0,1
56 Erzincan 0,1
57 Bayburt 0,1
58 Sinop 0,1
59 Kilis 0,1
60 Aksaray 0,1
61 Rize 0,1
62 Kırşehir 0,1
63 Adıyaman 0,1
64 Artvin 0,1
  TOTAL 100
     

Overall Visitor Profile
The breakdown of visitors of UNICERA 18th International Ceramics and Bathroom Trade Fair by the subject matter of the trade fair is as follows;

Breakdown Of Visitors By Subject Matter Of Trade Fair %
Visitors involved due to the work he/she performed/worked relating to products/services exhibited at Trade Fair 69,4
End consumers 30,6

Lines of business of the firms of visitors who visited UNICERA 18th International Ceramics and Bathroom Trade Fair due to work are as follows:

Breakdown Of Lines Of Business Of Firms %
Construction - Design - Contracting 32,6
Ceramic Ware Trading 28,7
Construction Materials Trading 15,2
Bathroom Furniture and Accessories 11,5
Architectural Offices 4,6
Chemicals Industry 1,4
Banking 1,3
Tourism - Shopping Centers 1,0
Marble Trading 0,8
Educational Institutions 0,8
Ceramic Craftsmen 0,7
Health Institutions 0,6
Other 1,0

51.4 % of trade fair visitors are in charge of overall management in their firms.

46.1 % of trade fair visitors have sole authority in decision making.

The rates of satisfaction of expectations relating to the trade fair of show visitors are given below.

  %
Much better than I expected 20,9
Better than I expected 41,3
As I expected 32,8
Worse than I expected 4,4
Much worse than I expected 0,6

98 % of trade fair visitors assessed the fair as positive. The most important top 4 points deemed to be positive are given below.

  %
Getting to know new products 87,0
Gettting to know the firms 79,0
Good trade fair organization 70,0
To see all products together 63,0

94 % of trade fair visitors said that they plan to visit UNICERA 2007 - KITCHEN 2007 Trade Fairs to be held at Tüyap Trade Fair and Convention Center - Beylikdüzü, April 4-8, 2007 next year.

Breakdown Of Visitors By Age
Age Groups %
Up to 20 1,1
21 - 30 29,2
31 - 40 39,7
41 - 50 22,1
51 - 60 6,3
61 - 70 1,6
TOTAL 100

Breakdown Of Visitors By Level Of Education
Level Of Education %
Primary School 4,9
Middle School 6,9
High School 33,4
University 49,1
Master's 5,7
TOTAL 100