Year 2007 Trade Fair Visitor Details PARTICIPATING FIRM – AGENT DETAILS
In total, 302 firms and firm agents from 16 countries participated in the UNICERA and MUTFAK (KITCHEN) 2007 Trade Fairs.
U.S.A.
Germany
Australia
Austria
Bulgaria
China
Denmark
France
England
Spain
Italy
Hungary
Portugal
Taiwan
Turkey
Greece
TRADE FAIR VISITOR DETAILS
OVERALL BREAKDOWN OF VISITORS
54,305 visitors from 51 countries visited UNICERA which was held in Tüyap Trade Fair and Convention Center – Beylikdüzü in halls no. 2 – 3 – 4 – 5 and 6, and MUTFAK 2007 Trade Fair held in halls no. 7 – 8 – 9 and 10.
INTERNATIONAL VISITOR DETAILS As a result of evaluation of information forms received from visitors during entry to UNICERA and MUTFAK 2007 Trade Fairs, it was determined that the fair was visited by guests from 50 countries in total.
These countries and the breakdown of visitors are as follows:
RANK
COUNTRIES
%
1
Bulgaria
14,1
2
Italy
10,8
3
Greece
5,8
4
Syria
5,6
5
Germany
5,0
6
Rumania
4,6
7
Iran
3,7
8
England
3,5
9
Israel
3,3
10
TRNC
3,3
11
Vietnam
3,1
12
Georgia
2,3
13
Montenegro
2,1
14
Belgium
1,9
15
Bosnia Herzegovina
1,9
16
UAE
1,7
17
Morocco
1,7
RANK
COUNTRIES
%
18
Libya
1,7
19
Macedonia
1,7
20
Jordan
1,7
21
Albania
1,5
22
Azerbaijan
1,5
23
Hungary
1,5
24
Saudi Arabia
1,5
25
Holland
1,0
26
Lebanon
1,0
27
China
0,8
28
France
0,8
29
Spain
0,8
30
Kazakhstan
0,8
31
Ukraine
0,8
32
Austria
0,6
33
Iraq
0,6
34
Ireland
0,6
RANK
COUNTRIES
%
35
Kosovo
0,6
36
Egypt
0,6
37
Portugal
0,6
38
Russia
0,6
39
Bahrain
0,4
40
Ethiopia
0,4
41
Finland
0,4
42
India
0,4
43
Sweden
0,4
44
Switzerland
0,4
45
Norway
0,4
46
Serbia
0,4
47
USA
0,2
48
Denmark
0,2
49
Canada
0,2
50
Qatar
0,2
TOTAL
100
LOCAL VISITOR DETAILS
1. An increase was observed compared to past years in the diversity of the provinces local visitors come from and in the ratio of visitors from outside Istanbul at UNICERA and MUTFAK 2007 Trade Fairs. 57,3 % of these visitors came from Istanbul and 42,7 % from 65 provinces outside Istanbul. These provinces and breakdown of visitors are given below:
RANK
PROVINCES
%
1
İstanbul
57,3
2
Ankara
4,0
3
İzmir
2,8
4
Bursa
2,5
5
Kocaeli
2,0
6
Çanakkale
1,6
7
Antalya
1,5
8
Tekirdağ
1,5
9
Eskişehir
1,2
10
Gaziantep
1,1
11
Manisa
1,1
12
Sakarya
1,1
13
Aydın
1,0
14
Bilecik
1,0
15
Denizli
1,0
16
İçel
0,9
17
Kırklareli
0,9
18
Konya
0,9
19
Samsun
0,9
20
Kayseri
0,7
21
Zonguldak
0,7
22
Adana
0,6
23
Amasya
0,6
24
Bartın
0,6
25
Çorum
0,6
26
Diyarbakır
0,6
27
Elazığ
0,6
28
Uşak
0,6
29
Balıkesir
0,5
30
Düzce
0,5
31
Edirne
0,5
32
Erzurum
0,5
33
Hatay
0,5
RANK
PROVINCES
%
34
Isparta
0,5
35
Kütahya
0,5
36
Sinop
0,5
37
Trabzon
0,5
38
Bolu
0,4
39
Giresun
0,4
40
Mardin
0,4
41
Muğla
0,4
42
Ordu
0,4
43
Adıyaman
0,2
44
Afyon
0,2
45
Ağrı
0,2
46
Bitlis
0,2
47
Kahramanmaraş
0,2
48
Karaman
0,2
49
Kars
0,2
50
Malatya
0,2
51
Nevşehir
0,2
52
Tokat
0,2
53
Van
0,2
54
Yalova
0,2
55
Aksaray
0,1
56
Batman
0,1
57
Çankırı
0,1
58
Erzincan
0,1
59
Karabük
0,1
60
Kırşehir
0,1
61
Niğde
0,1
62
Osmaniye
0,1
63
Rize
0,1
64
Sivas
0,1
65
Şanlıurfa
0,1
66
Yozgat
0,1
TOTAL
100
OVERALL VISITOR PROFILE
The breakdown of visitors by the subject matter of the trade fair at UNICERA and MUTFAK 2007 Trade Fairs is as follows;
BREAKDOWN OF VISITORS BY SUBJECT MATTER OF TRADE FAIR
%
Visitors interested in the products/services exhibited at the trade fair due to his job/employment
71,5
Final consumers
28,5
The breakdown of the lines of business of the firms of guests visiting the UNICERA and MUTFAK 2007 Trade Fairs due to their job/employment;
BREAKDOWN OF LINES OF BUSINESS OF FIRMS
%
Construction – Design- Contracting
28,5
Trading of Ceramic and Building Materials
27,6
Kitchen Furniture and Accessories
17,8
Bathroom Furniture and Accessories
10,9
Architectural Design Offices
4,9
Decoration
3,3
White Goods Trading
1,7
Chemicals Industry
1,7
Sanitary Ware – Ceramic Craftsmen
1,4
Marble Industry
1,0
Tourism – Shopping Centers
0,7
Other
0,4
68,3 % of trade fair visitors are in charge of general management in their firms.
57,1 % of trade fair visitors are sole decision makers.
The percentage of satisfaction of expectations on the trade fair, of trade fair visitors, is given below.
%
Much better than I expected
41,2
Better than I expected
16,2
As I expected
42,6
99,4 % of trade fair visitors have evaluated the trade fair as positive. The most important 4 aspects deemed positive are given below.
%
To see all products together
82,6
To get to know new products
78,3
To get to know firms
75,5
Good trade fair organization
72,7
96,2 % of trade fair visitors have said that they planned to visit the UNICERA 20th International Ceramics and Bathroom Trade Fair to be held in Tüyap Trade Fair and Convention Center – Beylikdüzü April 9 – 13, 2008 next year and the MUTFAK Trade Fair to be organized in 2009.
